A routine followed for years at a stretch!!! 2nd October - a day of Holiday, a day to watch at least one (or a part of) Gandhi movie across the kaleidoscope of channels on the idiot box. Get back to the normal day from the 3rd.
But it was not so to be this year!!! Fresh from the UNcle Sam's visit, Modi has hogged the limelight on a day, traditionally celebrated with fervour by the Congress. Launching the grand Swachh Bharat Abhiyan on Gandhi's birth anniversary has been a whooper of an idea.
This article is not about how this sweeping reformist Prime Minister has gone about his job diligently. No sir, the article takes a peek into the future. Some of the after effects of this cleanliness drive; herewith.
Rahul Baba is a tad annoyed. He wanted to be a part of this cleanliness drive.
Sharad Pawar has commissioned ISRO for a Poweryaan, a private vehicle to travel to Mars. He intends to take some NCP cadre with him to get his land on Mars cleaned up. Mr Pawar is planning a Lavasa-like city on Mars.
Arjun Kejriwal has begun a fast unto death. He has accused the Prime Minister of colluding with industrialists to sell brooms made in Gujarat. He has threatened to come open in media with letters proving this collusion. There was no official response to this allegation.
Akin to the ice bucket challenge. Modi has unleashed a wave of झाडू की झप्पी challenge across the social media and elsewhere. One person nominates 9 others to pledge 100 hours in one year for community cleaning. After a session of community cleaning, the nominated person puts up a broomie and tags 9 more to get set going. This has taken the nation by a storm. Never have Indians been so finicky about their hygiene and cleanliness. Millions are posting their broomies across different media platforms. The country's landscape has changed completely.
Bollywood has helped the cause in a big way. SRK in a follow up to his recent Happy New Year, has named the flick Happy Clean Year. The first poster is out with the evergreen heart throb standing with a broom in his hand in Dharavi with not a speck of dirt in the frame. The poster has a caption," सब को साफ़ करने, आ रहा है "
Such has been the impact of the झाडू की झप्पी phenomenon that US has pledged to provide visas to 10 million Indians additionally to its existing quota.
There has been a marked increase in cleanliness executives world over!!!
Bollywood has helped the cause in a big way. SRK in a follow up to his recent Happy New Year, has named the flick Happy Clean Year. The first poster is out with the evergreen heart throb standing with a broom in his hand in Dharavi with not a speck of dirt in the frame. The poster has a caption," सब को साफ़ करने, आ रहा है "
Such has been the impact of the झाडू की झप्पी phenomenon that US has pledged to provide visas to 10 million Indians additionally to its existing quota.
There has been a marked increase in cleanliness executives world over!!!
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