Recently while viewing a NATGEO episode on American tryst with Vietnam, all of a sudden, I was prompted to check out about Vietnam. How is it today? Some general random curiosity on my part. But alas!!! I needed to move away from one End Customer Device (read TV set and remote here) to another (read my laptop with broadband connection).
This set me thinking whether there could be a feature of having a Wikipedia kind of a link to the programmes that are being broadcast.
With the advent of digital broadcasting, IPTV, server based feeds being provided to the broadcast ingest, this could well be a possibility.
With the advent of digital broadcasting, IPTV, server based feeds being provided to the broadcast ingest, this could well be a possibility.
Just imagine a scenario where you are watching a fav English Premier League match and during the break, you just get an urge to check out some specific details of the player or the history of the club in the reckoning. Just select your remote to a cursor mode, TAB away to glory and reach the club name on the screen (they are displayed on the score snap shot). This club name will be a hyper link which can take you directly to their web server portal. Now you have an option of choosing what you want to view about this club, or buy some memorablia or whatever.
But hey!!! wait for a sec, were you not watching a thrilling football match? Where did you land up?
Well, this is exactly what the new age gurus call Disruptive assimilation of content. The end user does not follow a controlled and planned route of absorbing content. Small bits of random information in a sequence of order as decided by the end viewer!!!!
Most broadcasters might just shy away from this model as they would not trust the fickle minded viewer like me to hop skip and jump away to glory to some random content.
The broadcasters and advertisers need to realize that most users (especially the younger, facebooked and orkutted generation) might want to have their choice instantaneously.
This can pave a unique way of identifying the viewer footprint on the Television landscape across channels and programmes.
Marketeers need to come up with innovative ways of inserting ad content which are dynamic enough to sustain user's attention. Captive ads will not serve the purpose when your TV + set top box has the option of store and play option and you just leap across the mundane ads. The ads should be contextual enough to arrest the viewer attention.
Marketeers need to come up with innovative ways of inserting ad content which are dynamic enough to sustain user's attention. Captive ads will not serve the purpose when your TV + set top box has the option of store and play option and you just leap across the mundane ads. The ads should be contextual enough to arrest the viewer attention.
Will this model work? Well, it has started in the Web 2.0 universe; so can't it be replicated in TV 2.0 generation?
I would like to see an environment where the end user device is just a device. All the network and application capabilities, being the same, I do not see why the access to content should be restricted. IPTV, laptop with broadband and a 3G or GPRS enabled hand held mobile device are no different in terms of the protocols supported, application interface capabilities towards content viewing. So what works on one should work on others as well.
Some random thoughts set to key for further comments and criticisms please!!!!
Sriky
1 comment:
why not think on 'MATRIX' way?
you need not worry @ physical devices etc.
let's look for Matrix 1.0 in reality!
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